{"id":4804,"date":"2023-11-28T16:36:14","date_gmt":"2023-11-28T14:36:14","guid":{"rendered":"https:\/\/polarstartravel.fi\/?p=4804"},"modified":"2025-05-26T15:17:48","modified_gmt":"2025-05-26T12:17:48","slug":"polar-star-travelin-on-aloittanut-mittavan-kehityshankkeen","status":"publish","type":"post","link":"https:\/\/polarstartravel.fi\/en\/4804-autosave-v1\/","title":{"rendered":"Polar Star Travel has started a major development project \u2014 Polar Star Travel"},"content":{"rendered":"<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"215\" src=\"https:\/\/polarstartravel.fi\/wp-content\/uploads\/2025\/05\/FI-Euroopan-unionin-osarahoittama_POS-002-scaled-1-1024x215.jpg\" alt=\"Wellness Retreats in Lapland Finland, Biking Tours in Lapland Finland, Accommodation in Lapland Finland, Travel Experiences in Lapland Finland\" class=\"wp-image-6333\" style=\"width:309px;height:auto\" srcset=\"https:\/\/polarstartravel.fi\/wp-content\/uploads\/2025\/05\/FI-Euroopan-unionin-osarahoittama_POS-002-scaled-1-1024x215.jpg 1024w, https:\/\/polarstartravel.fi\/wp-content\/uploads\/2025\/05\/FI-Euroopan-unionin-osarahoittama_POS-002-scaled-1-300x63.jpg 300w, https:\/\/polarstartravel.fi\/wp-content\/uploads\/2025\/05\/FI-Euroopan-unionin-osarahoittama_POS-002-scaled-1-768x161.jpg 768w, https:\/\/polarstartravel.fi\/wp-content\/uploads\/2025\/05\/FI-Euroopan-unionin-osarahoittama_POS-002-scaled-1-1536x322.jpg 1536w, https:\/\/polarstartravel.fi\/wp-content\/uploads\/2025\/05\/FI-Euroopan-unionin-osarahoittama_POS-002-scaled-1-2048x430.jpg 2048w, https:\/\/polarstartravel.fi\/wp-content\/uploads\/2025\/05\/FI-Euroopan-unionin-osarahoittama_POS-002-scaled-1-18x4.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The project develops snow-free activities for international target groups. The tip of the spear is <strong>cycling <\/strong>and <strong>welfare<\/strong>. The project will conduct market research, benchmarking and explore opportunities to develop wellness products. <strong>Sustainable development <\/strong>is at the center of the project and is being prepared in the project<strong> international responsible certificate<\/strong>.<\/p>\n\n\n\n<p>The project is hiring <strong>growth <\/strong>kv marketing and aim to smooth out seasonal fluctuations. The project explores the buying path of an international customer. <strong>The goal is to ensure an efficient and easy purchase path in its digital channels for international markets<\/strong>. <\/p>\n\n\n\n<p>The project will continue until November 2024.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hankkeella kehitet\u00e4\u00e4n lumettoman ajan aktiviteettej\u00e4 kansainv\u00e4lisille kohderyhmille. Keih\u00e4\u00e4n k\u00e4rken\u00e4 on py\u00f6r\u00e4ily ja hyvinvointi. Hankkeessa tehd\u00e4\u00e4n markkinatutkimusta, benchmarkkausta &nbsp;ja tutkitaan mahdollisuuksia kehitt\u00e4\u00e4 hyvinvointi tuotteita. Kest\u00e4v\u00e4kehitys on hankkeen keski\u00f6ss\u00e4 ja hakkeessa valmistellaan kansainv\u00e4list\u00e4 vastuullista sertifikaattia. Hankkeella haetaan kasvua kv markkinointa ja pyrit\u00e4\u00e4n tasaamaan sesonkivaihteluita. Hankkeessa selvitet\u00e4\u00e4n kansainv\u00e4lisen asiakkaan ostopolkua. Tavoitteena on varmistaa tehokas ja helppo ostopolku digitaalisissa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uutiset"],"acf":[],"_links":{"self":[{"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/posts\/4804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/comments?post=4804"}],"version-history":[{"count":6,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/posts\/4804\/revisions"}],"predecessor-version":[{"id":6336,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/posts\/4804\/revisions\/6336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/media\/6278"}],"wp:attachment":[{"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/media?parent=4804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/categories?post=4804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/tags?post=4804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}