{"id":5659,"date":"2024-09-18T11:28:06","date_gmt":"2024-09-18T08:28:06","guid":{"rendered":"https:\/\/polarstartravel.fi\/?p=5659"},"modified":"2025-04-23T14:50:11","modified_gmt":"2025-04-23T11:50:11","slug":"polar-star-travelin-lumettoman-ajan-kehittamishanke-2","status":"publish","type":"post","link":"https:\/\/polarstartravel.fi\/en\/5659-autosave-v1\/","title":{"rendered":"Summer and autumn development project of Polar Star Travel"},"content":{"rendered":"<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"215\" src=\"https:\/\/polarstartravel.fi\/wp-content\/uploads\/2024\/09\/FI-Euroopan-unionin-osarahoittama_POS-002-1024x215.jpg\" alt=\"Wellness Retreats in Lapland Finland, Biking Tours in Lapland Finland, Accommodation in Lapland Finland, Travel Experiences in Lapland Finland\" class=\"wp-image-5701\" style=\"width:310px;height:auto\" srcset=\"https:\/\/polarstartravel.fi\/wp-content\/uploads\/2024\/09\/FI-Euroopan-unionin-osarahoittama_POS-002-1024x215.jpg 1024w, https:\/\/polarstartravel.fi\/wp-content\/uploads\/2024\/09\/FI-Euroopan-unionin-osarahoittama_POS-002-300x63.jpg 300w, https:\/\/polarstartravel.fi\/wp-content\/uploads\/2024\/09\/FI-Euroopan-unionin-osarahoittama_POS-002-768x161.jpg 768w, https:\/\/polarstartravel.fi\/wp-content\/uploads\/2024\/09\/FI-Euroopan-unionin-osarahoittama_POS-002-1536x322.jpg 1536w, https:\/\/polarstartravel.fi\/wp-content\/uploads\/2024\/09\/FI-Euroopan-unionin-osarahoittama_POS-002-2048x430.jpg 2048w, https:\/\/polarstartravel.fi\/wp-content\/uploads\/2024\/09\/FI-Euroopan-unionin-osarahoittama_POS-002-18x4.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Polar Star Travel<\/strong>&nbsp;In this project aims to develop its summer and autumn nature-based activities for international target groups. The main product development lines are gravel road biking and wellbeing.&nbsp;<\/p>\n\n\n\n<p>During the project new market research is conducted. We will benchmark Central European gravel cycling routes and investigate the opportunities to develop wellbeing products for Italian and German markets. Sustainable development is at the center of the project, and the project aims to prepare the actions and guidelines for the international sustainable tour operator certificate.<\/p>\n\n\n\n<p>A strong growth strategy is created. Both aim for significant growth during summer and autumn periods. The project explores the buying path of an international customer. The goal is to ensure an efficient and easy purchase path in digital channels.<\/p>","protected":false},"excerpt":{"rendered":"<p>Polar Star Travel&nbsp;kehitt\u00e4\u00e4 hankkeella lumettoman ajan luonnossa lihasvoimin tapahtuvia aktiviteettej\u00e4 kansainv\u00e4lisille kohderyhmille. Keih\u00e4\u00e4n k\u00e4rken\u00e4 on soratiepy\u00f6r\u00e4ilyn (Gravel) ja hyvinvointi.&nbsp; Hankkeessa tehd\u00e4\u00e4n markkinatutkimusta, benchmarkkausta Keski-Euroopan soratiepy\u00f6r\u00e4ilyreiteist\u00e4 ja tutkitaan mahdollisuuksia kehitt\u00e4\u00e4 hyvinvointituotetta Italian ja Saksan markkinoille. Kest\u00e4v\u00e4kehitys on hankkeen keski\u00f6ss\u00e4 ja hankkeessa valmistellaan ja haetaan kansainv\u00e4linen vastuullisuus sertifikaatti. Hankkeessa luodaan Polar Star Travelille strategia, joka t\u00e4ht\u00e4\u00e4 huomattavaan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uutiset"],"acf":[],"_links":{"self":[{"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/posts\/5659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/comments?post=5659"}],"version-history":[{"count":6,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/posts\/5659\/revisions"}],"predecessor-version":[{"id":6271,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/posts\/5659\/revisions\/6271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/media\/6275"}],"wp:attachment":[{"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/media?parent=5659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/categories?post=5659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/tags?post=5659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}