{"id":6453,"date":"2025-11-26T13:29:34","date_gmt":"2025-11-26T11:29:34","guid":{"rendered":"https:\/\/polarstartravel.fi\/?p=6453"},"modified":"2026-02-27T13:26:38","modified_gmt":"2026-02-27T11:26:38","slug":"polar-star-travel-10-vuotta","status":"publish","type":"post","link":"https:\/\/polarstartravel.fi\/en\/polar-star-travel-10-years\/","title":{"rendered":"Polar Star Travel 10 years"},"content":{"rendered":"
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\"Wellness\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n

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Polar Star Travel celebrates its 10th anniversary - Levi-based family business has grown into a versatile specialist in tourism in Lapland<\/strong><\/p>\n

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Levi\/Sirkka - Polar Star Travel celebrates its 10th birthday on 2.12. from 14-17 at its office in Torikuja. The anniversary is an opportunity to look at the company's growth from a local family business to a strong player in the Lapland tourism industry, based on genuine local knowledge and experience of Arctic nature.<\/p>\n

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From local service to international player<\/strong><\/p>\n

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The story of Polar Star dates back to 2007<\/strong>, when Heidi and Juha Jokela started their tourism business with the maintenance and brokerage of the Moonlight Apartment Hotel.
In 2009<\/strong> Aurora Incoming Levi Ltd was established and joined the Fintravel chain, which strengthened the company's growth and expanded its operations to international markets.<\/p>\n

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In 2015<\/strong> the company was branded as an independent entity under the name Polar Star Travel<\/strong>. The new name reflected the expanded range of services and the position of Lapland in incoming tourism.<\/p>\n

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Growth in accommodation and programme services<\/strong><\/p>\n

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In 2018<\/strong> Polar Star Travel acquired the business and management of Polar Meetings, a 24-apartment complex that was rebranded as Polar Star Apartments<\/strong>. This strengthened the company's accommodation capacity and allowed for more comprehensive services.<\/p>\n

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In 2020<\/strong> the company expanded its operations by acquiring Lapin Luontoel\u00e4mys, a programme service company. The acquisition completed the service portfolio from accommodation to nature activities and offers customers one-stop solutions.<\/p>\n

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Today, the company employs six permanent employees in addition to the entrepreneur couple, and 9-12 people during the winter season.<\/p>\n

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Responsibility at the heart of Northern values<\/strong><\/p>\n

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Polar Star Travel is committed to sustainable tourism and has been awarded several internationally recognised certificates:<\/p>\n

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  • Green Key<\/strong> - environmental certification for accommodation services that focus on ecological operations and resource wisdom<\/li>\n

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  • Green Activities<\/strong> - certificate for responsibly organised programme services<\/li>\n

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  • Travelife for Tour Operators<\/strong> - internationally recognised sustainability certificate for tour operators<\/li>\n

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    These certificates confirm the company's long-term commitment to respect for nature, responsible tourism and sustainable development.<\/p>\n

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    Genuinely local - roots deep in the village of Sirka<\/strong><\/p>\n

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    At the core of Polar Star's operations is a strong connection to Levitunturi, the village of Sirka and the Lappish way of life. The company emphasises local cultural heritage, sustainability and respect for the fragile Arctic nature. Juha Jokela's family has deep roots in the villages of Sirkka and K\u00f6ng\u00e4s, where the Jokela family's ancestors arrived as early as the 1600s.<\/p>\n

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    \u201dFor us, Lapland means stories, authenticity and stopping by nature. We want to convey to our guests the same power and magic that we experience every day,\u201d says Heidi Jokela.<\/p>\n

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    The path marked by the North Star - mysticism and history in the spirit of Lapland<\/strong><\/p>\n

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    The story of Polar Star Travel is also driven by a mythical perspective on northern history. Legend has it that the first inhabitants arrived in the village of Sirka via the sacred pass and found a home under the shelter of Levitunturi and K\u00e4tk\u00e4tunturi. The North Star, Stella Polaris, has served as an eternal guiding light - just like the company's name.<\/p>\n

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    Polar Star Travel aims to bring its clients to this northern magic, silence and power of nature - locally, authentically and warmly.<\/p>\n

    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Polar Star Travel juhlistaa 10-vuotista taivaltaan \u2013 Levil\u00e4inen perheyritys kasvanut monipuoliseksi Lapin matkailun osaajaksi Levi\/Sirkka \u2013 Polar Star Travel viett\u00e4\u00e4 10-vuotissyntym\u00e4p\u00e4ivi\u00e4\u00e4n 2.12. klo 14\u201317 toimistollaan Torikujalla. Juhlavuosi tarjoaa mahdollisuuden tarkastella yrityksen kasvua paikallisesta perheyrityksest\u00e4 vahvaksi Lapin matkailualan toimijaksi, jonka toiminta pohjautuu aitoon paikallistuntemukseen ja arktisen luonnon kokemiseen. Paikallisesta palvelusta kansainv\u00e4liseksi toimijaksi Polar Starin tarina juontaa […]<\/p>\n","protected":false},"author":1,"featured_media":6456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uutiset"],"acf":[],"_links":{"self":[{"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/posts\/6453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/comments?post=6453"}],"version-history":[{"count":5,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/posts\/6453\/revisions"}],"predecessor-version":[{"id":6932,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/posts\/6453\/revisions\/6932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/media\/6456"}],"wp:attachment":[{"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/media?parent=6453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/categories?post=6453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/polarstartravel.fi\/en\/wp-json\/wp\/v2\/tags?post=6453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}