The project develops snow-free activities for international target groups. The tip of the spear is cycling and welfare. In the project, market research, benchmarking and opportunities to develop well-being products are explored. Sustainable development is at the center of the project and is being prepared in the project international responsible certificate.

The project is hiring growth kv marketing and aim to smooth out seasonal fluctuations. The project explores the buying path of an international customer. The goal is to ensure an efficient and easy purchase path in its digital channels for international markets.

The project will continue until November 2024.